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Recipes, Easy Meals & Cookbooks

Bring the magic of Wicked into your kitchen

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Easy Baking for Any Day of the Week

School conferences, football games, Homecoming festivities—no doubt about it, October is a busy month. But that doesn’t mean it needs to be hard! With these recipes, Betty makes it easy to fit a little baking into your day. Show up to your events with fresh baked goodness and warm over everyone’s heart!

Halloween Cookie Cups

This dessert is beyond faBOOlous! Deliciously mini and easy to make, thanks to Betty Crocker™ Chocolate Chip Cookie Mix, no tricks are to be found in this recipe! Filled with chocolatey chip goodness and piped with a colorful frosting swirl, these treats are colorful, yummy and perfect for your Halloween party.

Betty Crocker™ Wicked Mix to Reveal Vanilla Cupcake Kit
Betty Crocker™ Wicked Mix to Reveal Vanilla Cupcake Kit
Reveal your true Wicked colors! Inspired by the new Wicked movie, you can create spellbinding, color-changing cupcakes that are Enchantingly Emerald like Elphaba or Perfectly Pink like Glinda. Bring a touch of Oz magic to everyday life!
Limited Edition Caramel Apple Cookie Mix
Limited Edition Caramel Apple Cookie Mix
Indulge in the season’s sweetest treat with Betty’s Limited Edition Caramel Apple Cookie Mix. Filled with rich caramel and crisp apple flavors, this mix is a cinch to bake—perfect for cozy fall moments with the family, celebrations with friends, or just treating yourself to a sweet solo moment.