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Created January 10, 2017
Who is Detroit’s sweetest? Betty Crocker will settle it once and for all on Saturday, October 19th!


National Sweetest Day is Oct. 19th, and Betty Crocker is celebrating by getting sweet on Detroit. #Sweetroit is a day-long event of celebrating the city and giving back. 

As a part of this celebration, we'll be at the Detroit Eastern Market sharing a sweet for every style with our latest flavors while supporting three deserving Detroit nonprofits:


Coalition On Temporary Shelter provides emergency shelter, housing and other services for Detroit's at-risk population.

COTS exists to alleviate homelessness by providing an array of services that enable people to achieve self-sufficiency and obtain quality affordable housing. COTS also exists to advocate for long-term solutions to the problems of homelessness.

COTS' dedication to the needs of homeless men, women and children grew out of a meeting in downtown Detroit between a group of church leaders and human service providers in 1981. From this meeting, Coalition On Temporary Shelter was founded to address Detroit's growing homelessness crisis. 


For 35 years, this community food bank has been nourishing the community. Last year alone, they distributed 46 million pounds of emergency food throughout the Detroit area.

Gleaners Community Food Bank, with broad community support, fights hunger in southeastern Michigan. 

In 1977, Gene Gonya co-founded Gleaners Community Food Bank, renting the first floor of a warehouse on Detroit's near-eastside. The food bank was founded to solicit surplus food, store it safely and distribute to agencies that are the direct providers to the hungry of our communities. Gleaners was among the first food banks in the United States. 

Focus: Hope

For 45 years, this organization has been bridging the racial divide in Michigan through its food program, career training and HOPE village efforts.  

Recognizing the dignity and beauty of every person, we pledge intelligent and practical action to overcome racism, poverty, and injustice. And to build a metropolitan community where all people may live in freedom, harmony, trust and affection. Black and white, yellow, brown and red from Detroit and its suburbs of every economic status, national origin and religious persuasion we join in this covenant. Focus:HOPE does have a food program that could serve as a tie-in. 

In 1968, Father William Cunningham (1930–1997) and Eleanor Josaitis (1931-2011) co-founded Focus: HOPE, an organization dedicated to intelligent and practical solutions to the problems of hunger, economic disparity, inadequate education, and racial divisiveness.

Each nonprofit will receive a $5,000 donation and with your help a chance to win more! With each cupcake sampled, you'll have a chance to vote for your favorite cupcake flavor and nonprofit, with an extra $5,000 going to the nonprofit with the most votes. 

Eastern Market will be a festive atmosphere from 8 :00 a.m. to 1:00 p.m. with live music from Mr. Seley, a magician and other kid's activities, special appearances from local celebrities and an interactive family photo booth.

And the sweet surprises don't stop there. Throughout the day and evening, you may spot us sharing more love at events around town in our #Sweetroit mobile cupcake units. Keep an eye out! 

We're honored to celebrate the pride and commitment of this community on the Sweetest Day of the year. We can't wait to see you on the 19th, Detroit!