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Created January 10, 2017
Did you know the iconic Betty brand was also once part of a lifestyle magazine? Sphere debuted in 1972 with some pretty trendy ideas on dinner parties, decorating, and more!
Vintage Sphere Magazine Cover

By now you know that Betty had a radio show, a state-of-the-art cooking facility—which still exists, in all its modern glory!—and of course a bevy of cookbooks. But did you know there was also a Betty Crocker lifestyle magazine? Sphere debuted in 1972, with this issue, featuring how to have an “un-primitive picnic.” (Now in 2013, of course, we know picnics come in all styles and sizes, and Betty always has you covered on what to pack!)

Be sure to check out our Vintage Betty page for more great blasts from the past! Can’t get enough of all things old-school? For more great stories of General Mills’ most iconic brands, also check our Tumblr for daily posts.