Gifts with a Long and Happy Future

In 1951, you didn’t have to look far to find the perfect wedding gift—after all, a shiny new Betty Crocker appliance promised “a long and happy future,” as shown in this ad. This particular toaster vowed to pop toast extra-high, and we all know that’s the stuff that lasting unions are made of. Not only that, but the General Mills Tru-Heat Iron pictured on the side guaranteed you could “iron like a dream in any direction.” 

Nowadays, we may not equate the perfect appliance with marital bliss, but it sure doesn’t hurt to have a well-stocked kitchen with all the essentials to prepare your favorite meals. Since the Betty Crocker Store was formed, households everywhere have been able to conveniently order from a selection of more than 5,000 items—including shiny new toasters—that can all be shipped right to your front door. 

Were you the proud recipient of a Betty Crocker appliance back in the day? If so, we’d love to hear about it! 

Be sure to check out our Vintage Betty page for more great blasts from the past! Can’t get enough of all things old-school? For more great stories of General Mills’ most iconic brands, also check our Tumblr for daily posts.