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Betty’s Roots in Radio

Created January 10, 2017
Betty Crocker has always worn many hats, but did you know she once had her very own radio show? “The Betty Crocker Cooking School of the Air” was one of the longest running radio programs in U.S. History.
Betty’s Roots in Radio

Yep, that’s Betty manning the mic. 
In 1924, just three years after General Mills created the composite Betty identity, it debuted “The Betty Crocker Cooking School of the Air” on Minneapolis radio station WCCO. Home cooks everywhere tuned in to listen to their trusted kitchen confidante—at the time, voiced by Marjorie Child Husted, who was also the first host and writer of the show. Betty’s advice became so popular that NBC picked up the program and aired it nationwide. It went on to become one of the longest running radio shows in U.S. History.

Be sure to check out our Vintage Betty page for more great blasts from the past! Can’t get enough of all things old-school? For more great stories of General Mills’ most iconic brands, also check our Tumblr for daily posts.