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New Betty Crocker Cakes, Now in COLORVISION!

Created January 10, 2017
Before there was color TV there were Betty Crocker Colorvision Cakes!
Colorvision Cake vintage ad

Oh, that Betty—always so ahead of her time! Introduced in 1952, Colorvision Cakes were one year ahead of color TV. Promising “a delicate texture, like that of fine lace,” the new cakes added fruit gelatin to the mix, promising a whole rainbow of new fruity, fluffy, fabulous possibilities. Looking to create a vibrant masterpiece of your own? Check out some of our favorite colorful cakes.

Be sure to check out our Vintage Betty page for more great blasts from the past! Can’t get enough of all things old-school? For more great stories of General Mills’ most iconic brands, also check our Tumblr for daily posts.