Oh, that Betty—always so ahead of her time! Introduced in 1952, Colorvision Cakes were one year ahead of color TV. Promising “a delicate texture, like that of fine lace,” the new cakes added fruit gelatin to the mix, promising a whole rainbow of new fruity, fluffy, fabulous possibilities. Looking to create a vibrant masterpiece of your own? Check out some of our favorite colorful cakes.
Be sure to check out our Vintage Betty page for more great blasts from the past! Can’t get enough of all things old-school? For more great stories of General Mills’ most iconic brands, also check our Tumblr for daily posts.
(function() {
document.addEventListener('DOMContentLoaded', function() {
var componentMetadata = JSON.parse('\x7b\x22componentName\x22\x3a\x22NewsletterCTA_9d2ab271-058d-4bdc-bfdb-ed43c417d1d0\x22,\x22deferOptions\x22\x3a\x7b\x22deferComponent\x22\x3atrue,\x22deferType\x22\x3a\x22OnDemand\x22,\x22deferId\x22\x3a\x22rd8475ddc5d5e43f28269363cd66a9047\x22,\x22deferredContainerId\x22\x3a\x22\x2fprimaryColumn\x2finteropInlineNewsletterCta\x22,\x22deferredContainerView\x22\x3a\x22InteropDeferWrapper\x22\x7d,\x22viewName\x22\x3a\x22NewsletterCTA\x22\x7d');
var configuration = {"unsubscribedNewsletters":[{"listId":"1e34a555-89d1-45f0-8f07-b3ae6b01c03c","thumbnailImageUrl":"/-/media/Images/Shared/myaccount/newsletters/BC_Thumb157x157.png","previewUrl":"http://www.bettycrockercommunity.com/newsletter_archive/bcd_example.html","name":"Betty\u0027s Email","isPromo":false},{"listId":"7744adb8-e414-4205-b3d7-be7e9503a075","thumbnailImageUrl":"/-/media/Images/Shared/myaccount/newsletters/newsletter-icon-157x157-R2.jpg","name":"The Best of Fall Baking","isPromo":false},{"listId":"77fa0654-f08a-453b-85e8-7520bf719047","thumbnailImageUrl":"/-/media/Images/Shared/myaccount/newsletters/BC_SlowCooker_157x157.png","previewUrl":"http://www.bettycrockercommunity.com/newsletter_archive/bc-sc_example.html","name":"Slow-Cooker Showcase","isPromo":false},{"listId":"ee501006-63ce-4bcc-8de0-93277ae32edc","thumbnailImageUrl":"/-/media/Images/Shared/myaccount/newsletters/BC_BSB_157x157.png","previewUrl":"http://bettycrockercommunity.com/newsletter_archive/ex-bccookie_10-2019.jpg","name":"Baking Spirits Bright - Betty\u0027s Cookie Playlist","isPromo":false},{"listId":"40e1b8a4-617b-4112-9c2d-824aefe2a640","thumbnailImageUrl":"/-/media/legacy/NewsLetterPromo/LightStart_RightStart_Icon_157.png","previewUrl":"http://www.bettycrockercommunity.com/newsletter_archive/bc-skinny_example.html","name":"Light Start Right Start","isPromo":false}],"settings":{"anonymousCopy":"Subscribe to Betty Crocker","anonymousDescriptionCopy":"Get kitchen tested recipes, meal ideas and more \u0026ndash; straight to your inbox","anonymousThankYouCopy":"Thanks! Your first email is on its way.","anonymousThankYouDescriptionCopy":"Now that you\u0027re on our email list, create an account on BettyCrocker.com to save your favorite recipes and be 1st to hear about premium coupons, free samples and promotions.","anonymousButtonText":"Sign Up","anonymousEmailInvalidErrorText":"Please enter a valid email address.","anonymousSubscribeErrorText":"We encountered an error while signing you up. Please try again.","anonymousEmailAddressPlaceholderText":"Enter your email address","standardSmallImageUrl":"/-/media/Images/Shared/myaccount/newsletterCTA/PN_SO_MidPage2_B_BC.jpg","standardLargeImageUrl":"/-/media/Images/Shared/myaccount/newsletterCTA/PN_SO_Footer3_A_BC.jpg","backgroundColor":"#333333","registrationUrl":"/register/reg-fp?RegAction=SUBSCRIBERUPGRADE\u0026esrc=11275\u0026returnUrl=%2fmenus-holidays-parties%2fmhplibrary%2fparties-and-get-togethers%2fvintage-betty%2fbetty-crocker-cakes-in-colorvision","registrationLinkText":"Join free!","hideForSessionCookieExpiration":0,"ctaType":"StandardAnonymous","location":"Inline","userState":"Anonymous"}};
var moduleName = 'newsletterCta';
var isVueModule = true;
GeneralMills.PandoSites.RegisterControlInstance(moduleName, configuration, componentMetadata, isVueModule)
});
})();