Betty Crocker’s Taste Not Waste Initiative

Updated October 1, 2019
Taste Not Waste
Betty Crocker is helping to reduce food waste by doing what she’s always done: providing expert tips, kitchen-tested recipes and cooking lessons focused on using up what you have on hand. Learn more and share what you’re doing to reduce food waste with the hashtag #tastenotwaste!

Remember that head of lettuce, fresh tomatoes and bag of tortilla chips you bought last week that are all still around? Maybe you had a dinner plan for them, or maybe you were shopping a sale and stocking up. Either way, you had the best intentions. But then life happened, there were meetings and appointments, things got shuffled to the back of the fridge and now they’re growing fuzz, waiting to be tossed.


We get it, we’ve all been there. In fact, 40 percent of food that’s brought home ends up uneaten and in landfills, costing a family of four more than $1500 per year. That’s a problem. The good news is we have solutions. The great news is that they’re doable—promise.

There’s no wrong way to get started, but there are three approaches that yield near-immediate results: having a plan, cooking with what’s on hand and knowing what to do with leftover odds and ends. If this is all starting to sound like home ec of yesteryear, that’s because it is! Here are our time-tested strategies and the solutions we come back to again and again for keeping food from going to waste.

Have a Plan

Cook What's on Hand

Know What to do with Leftover Odds and Ends

Betty Crocker and its parent company General Mills know that food waste is a major social, environmental, and economic challenge and we’re invested in change. We work to eliminate food production waste and partner with Feeding America to ensure surplus food gets from grocery stores and restaurants to people facing hunger—not garbage cans. In 2018 we started the Taste Not Waste project to tackle the 40% of food waste that happens at home. This year we’re introducing the #pantryraid challenge to waste less and save more. When we all do our part, we can make a difference in the amount of food that gets thrown out. Join us!