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Betty Crocker’s #tastenotwaste Initiative

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40% of food waste happens at home—but it doesn’t have to! We’re sharing six small-but-mighty ways that you can make a big difference. MORE+ LESS-

Betty Crocker is embarking on a campaign to #tastenotwaste. As a global food company, General Mills recognizes food waste is a major social, environmental, and economic challenge and is invested in change. We are continuously working to improve production processes that eliminate waste and are partnering with Feeding America to make sure uneaten food gets from stores and restaurants to people, not garbage cans. But there is one place we need help—at home, where 40% of food waste happens. The stats about consumer food waste at home might surprise you.

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The good news is that small changes can have a big, positive impact on the problem when we all do our part. Best of all? They save you time and money—up to $1,500 a year for a family of four.

Here are six things you can do right now to help reduce food waste at home.



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