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It’s Betty Crocker’s 100th Birthday! Every Betty Dance!

You bake our birthday better. Betty Crocker 100th. Woman cutting slices of a layered birthday cake
Join us as we celebrate a birthday 100 years in the baking! On October 21st, 1921 an icon was born. For a century, Betty Crocker has helped to shape American tastes and culture, these days we’re everywhere people love to bake. So come on Bettys, let’s put a candle on some of the greatest moments we’ve shared, it’s time to party!

Let’s Get this Party Started!

Totally Retro Recipes

We’re 100! Look! Happy Tiers!


Have a seat, grab a slice of cake and bite into nostalgia with a sweet trip down memory lane. As you can see, we’ve changed a lot over the past 100 years. However, there’s one thing that’ll never change…and that’s our beyond delish recipes.

Betty Crocker Cookie Cups - Birthday Cake
Betty Crocker Cookie Cups - Birthday Cake
For a cookie that’s celebration-ready, look no further. With a tender cookie base, frosting and sprinkles, these are a birthday in a bite!

Celebrate! Betty-Style