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Rainbow Chip

Rainbow Chip
Party rainbow chip cake mix with pudding in the mix.

15.25 oz
(57 Ratings)
Member Reviews (374)

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mtncswes said: Posted: 7/17/2014 8:49 AM
I am very disappointed after reading the comments below. The party chip cake and icing was the only boxed cake my family would eat. I usually make everything from scratch but we just loved this. I can't believe you discontinued the frosting. There is no point for the cake without the rainbow chip frosting. I have been looking everywhere for it. Not a good decision!
 
ManChild said: Posted: 7/15/2014 1:57 PM
Due to you not providing rainbow chip frosting, I had to recreate it and found a great recipe that honestly tastes the same if not better. I refuse to support betty crocker so I bought Duncan Hines Classic Vanilla and then chopped up white chocolate into very small chunks which I dyed blue (which also dyed my icing blue). Anyway, the result was a great substitute to your rainbow chip frosting and now you may have lost my business forever. Congrats!
 
uaf_nook said: Posted: 7/13/2014 11:43 PM
Dear Betty Crocker (trademark of General Mills company), It would be great if you would review all of these comments from your consumers requesting you bring back the Betty Crocker Rainbow Chip frosting product that you so quickly discontinued. I definitely think after reading all of the below comments and recently finding out that I can no longer purchase this product after doing so for so many years it is quite disappointing from a consumer perspective. I believe a lot of people flocked to the Betty Crocker brand just for this product, and from market perception I can see a potential shift in brand loyalty. The General Mills 2014 10-K section regarding "Our results may be negatively impacted if consumers do not maintain their favorable perception of our brands," specifically the portion referencing "our products becoming unavailable to consumers" is a statement that from reading below seems to be the case. I am not sure if the purpose was centered around a business marketing move to potentially re-release and skyrocket sales from consumers being scared that you will pull product again or what, but from a business perspective your marketing and sales teams should probably re-consider the impact you are creating on your consumers, brand identity, and loyalty. - Just a fan of the rainbow chip icing that you decided to discontinue, not sure why...
 
ManChild said: Posted: 7/13/2014 7:47 PM
Honestly, what's the point in selling the cake still if the frosting which was the best part isn't available? Very disappointed! By the way, Rainbow sprinkle frosting has (and will) always be available without Betty Crocker! We can all add sprinkles to our cake without you providing a handful of them in the top of the lid. There aren't enough in the lid for an entire cake anyway.
 
ChrisKris said: Posted: 7/12/2014 10:05 PM
Well, super disappointed to find out the rainbow chip frosting has been discontinued. I've been driving store to store for months trying to find it. It was the only frosting we like in my house. I guess I will have to try the recipe I saw online and make my own. Sad sad day, hope you bring it back, the sprinkles are no good!
 
RainbowChipster116 said: Posted: 7/12/2014 9:08 AM
I really REALLY miss your rainbow chip frosting. It was a staple in my house growing up and as an adult, I used to make cupcakes with Rainbow Chip frosting as a comfort food! PLEASE bring it back!!!
 
Rachel_Rae757 said: Posted: 7/12/2014 7:19 AM
I will be adding to the many fans and lovers of the rainbow chip icing! Every time I go into the store I pray to find just one last rainbow chip icing on the shelf again! I miss it sooooo much and don't understand why you would take away the most popular and best icing ever!!! It was def a hit with all ages... Elderly, adults, teens, and young kids! I remember baking 3 dozen cupcakes at every cookout just for ALL of them to be eaten by the end!! Please please please bring rainbow chip icing back!!!!! It's depressing to know that I can't go to the store and buy one thing of it!!
 
Sad_in_Seattle said: Posted: 7/10/2014 3:27 PM
I know you have received numerous requests and complaints regarding the discontinuation of Rainbow Chip Frosting, so I will probably just be added to the stack. However, I would feel to complacent if I didn't voice my sadness over the removal of this dearly beloved frosting. I grew up constantly clarifying to people the difference between this deliciousness and a simple sprinkled frosting imposter. I, like many people, are so disappointed to see this off the shelves! Please, please, please, hear our pleas and restore balance to our cake world and bring back RAINBOW CHIP frosting!!!
 
bncyoung said: Posted: 7/10/2014 12:50 PM
I'm so disappointed to find out that the rainbow chip frosting has been discontinued. It was my family's favorite frosting. We would buy the rainbow chip cake & then decorate it with the rainbow chip frosting for birthdays. It was always a favorite cake & frosting.
 
Ashergirl2 said: Posted: 7/10/2014 12:59 AM
Very upset to see that my favorite frosting has been discontinued! I make this cake (rainbow chip cake mix with rainbow chip frosting) whenever I have a really bad day, whenever I have celebrating something special (job promotion, graduation, etc.) and I even make this cake for my birthday each year. My husband teases me for my silly obsession with this cake and frosting but he knows that it makes me happy and reminds me of all the happy memories in my life. And now I see the frosting is gone and I'm truly upset at Betty Crocker for making this poor business decision. Please reconsider your decision to discontinue the frosting and bring it back. Don't let your loyal customers suffer.
 
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