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The Mix It Up With Betty!™ Cookie Mix Recipe Contest encourages creative bakers to use Betty Crocker® cookie mix to create great homemade cookie recipes using additional ingredients, decorations and serving ideas.


Grand Prize  
One (1) of the fifteen selected Finalist recipes will be judged the Grand Prize Winner.  The Grand Prize winner will be awarded a check for $5000.  In addition, the Grand Prize winner will also receive 1000 Bonus Box Tops to be awarded to the winner’s designated school registered in the Box Tops for Education program.  Bonus Box Tops will be awarded directly to designated school.  Individuals cannot redeem Bonus Box Tops for cash.  Approximate value of grand prize is $5100.

Runner-Up Prizes
Four (4) Finalists will each be awarded a Runner-Up prize of $500 cash and 1000 Bonus Box Tops to be awarded to the winner’s designated school registered in the Box Tops for Education program.  The $500 Runner-Up prizes will be awarded as checks.  Bonus Box Tops prizes will be awarded directly to designated schools.  Individuals cannot redeem Bonus Box Tops for cash.  Approximate value of each Runner-Up prize is $600.
Online Voting Prize

Honorable Mentions
The remaining  ten (10) Finalists will each be awarded Honorable Mention and will be recognized on www.BettyCrocker.com/MixItUpWithBetty. Each Honorable Mention will also be awarded a $100 BettyCrockerStore.com gift certificate.  Gift certificate subject to BettyCrockerStore.com terms and conditions and cannot be redeemed for cash.  

Approximate value of all prizes is $8500.  All contest prizes are not transferable, except at the sole discretion of General Mills. Each Finalist is eligible to win only one prize.  All taxes and other expenses, if any, are the sole responsibility of the winners.  This contest is void where prohibited or otherwise regulated.  All federal, state and local laws apply.


You are eligible if you are 18 years of age or older as of January 4, 2010, and are a legal United States resident residing in one of the 50 United States or District of Columbia during the competition.

You are not eligible to enter and will be disqualified if:
  • You are a food professional, such as a chef, food writer or food home economist who creates recipes for pay.
  • You are an employee of General Mills, Skybridge Marketing Group, or any of their respective parents, subsidiaries and affiliated companies, or a member of the immediate family (parent, children, siblings, spouse, regardless of where they live) or same household of such employees (whether related or not).

Submit your recipe that uses at least one 17.5 ounce Betty Crocker Cookie Mix product (Chocolate Chip, Peanut Butter, Sugar Cookie, Oatmeal, Oatmeal Chocolate Chip, Walnut Chocolate Chip or Double Chocolate Chunk) and no more than nine additional ingredients for a  total of 10 ingredients.

Online entry only.  Go to www.BettyCrocker.com/MixItUpWithBetty, register to become a member of BettyCrocker.com (or log on if you are already a member) and submit your recipe using the online entry form, filling in all requested information completely.  Recipes submitted online must include the eligible product(s) used and must include no more than nine additional ingredients in total in addition to the Betty Crocker Cookie Mix product.  List each recipe ingredient with specific flavor, exact measurements or weights, and in the order used.  Provide complete preparation directions including baking time and temperature and type of bakeware used (including exact dimensions or size).  All recipes must utilize a baking or cooking method of preparation.  A recipe without a baking or cooking step will not be accepted.  All electronic entries must be received between 12:00 a.m. on January 4, 2010 and 11:59 p.m. on January 31, 2010 (central time).  Each electronic entry should be submitted only once.  Use of automated processes and devices to submit electronic entries are not permitted.  Contest Sponsors are not responsible for any changes or effects caused to the entrant's computer system as a result of submitting electronic entries.

Only entries submitted via the website electronic form will be accepted.  Entries submitted via facsimile or other express delivery services will NOT be accepted.  Not responsible for lost, late, misdirected or otherwise undeliverable mail, or entries that cannot be processed due to phone, network, electronic or computer hardware or software failure, or technical failures of any kind.  General Mills reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the contest or website or violates the Official Rules.  In the case of duplicate recipes, the first entry received will be judged.  By submitting your recipe, you accept all contest rules and agree to be bound by the decisions of the judges, which will be final.  You also agree that your recipe becomes the sole property of General Mills, and General Mills reserves the right to edit, adapt, copyright, publish, transfer and use any or all of them, without compensation.


All entries must meet the contest requirements. Recipe entries can be bars, cookies, biscotti or any other innovative cookie mix creation. Recipe entries must be created by the contestant.  Initial judging will be done by home economists for appropriate use of eligible products in addition to the criteria outlined below for the finalist recipes:
  • Taste 
  • Creativity
  • Ease of Preparation
  • Appearance
Judges will disqualify previously published recipes, such as but not limited to those in major cookbooks, in magazines, from food companies, on major food or recipe websites and winners in national contests, unless the recipe features changes considered significant by the judges.  General Mills will select and supply the ingredients and cooking equipment to be used during judging.  General Mills reserves the right to substitute comparable products at its discretion.  Final judging will be done by a panel of food experts.  The Judges will select fifteen (15) Finalist recipes.  Finalists will be required to certify, on information or belief, that their recipes are their own creation and have not been published or publicized and have not won a national contest.  Decision of the judges is final in all matters relating to this Contest.

Consumers will be invited to go online to www.BettyCrocker.com/MixItUpWithBetty during March  2010 to view the fifteen (15) Finalist recipes and to vote for the recipe they feel best meets contest judging criteria of Taste, Creativity and Ease of Preparation.  The recipe receiving the most consumer votes will receive the Grand Prize.The votes receiving the second, third, fourth and fifth most consumer votes will each be awarded a Runner-Up prize.. 


If you are one of the fifteen (15) selected Finalists, you will be notified on or about March 1, 2010 via e-mail.  Grand Prize and Runner-Up Prize winners will be announced on or about March 16, 2010 at www.BettyCrocker.com/MixItUpWithBetty.  Selected Finalists will be required to sign an affidavit of eligibility and a liability release/assignment of rights and return within 5 days of receipt of notification.  Any Finalist who does not comply with this requirement, cannot be easily located at the e-mail address provided may forfeit prize and an alternate Finalist may be selected.  Except where prohibited by law, each Finalist will be required to sign a release giving General Mills and its nominees full rights to use the Finalist's name, likeness, image and voice for Contest related advertising and publicity, including such usage on the Internet.  After accepting prize, the Grand Prize winner will not be eligible to win another Grand Prize in the three subsequent Bake Life Sweeter™ or Mix It Up With Betty!™ Cookie Mix Recipe contests. General Mills reserves the right to cancel this promotion at its sole discretion.  Winners will be posted on the Internet at www.BettyCrocker.com/MixItUpWithBetty following the competition.

The Mix It Up With Betty!™ Cookie Mix Recipe Contest is sponsored by General Mills Sales, One General Mills Blvd. Minneapolis, MN 55440