Recipes, Easy Meals & Cookbooks

Bring the magic of Wicked into your kitchen

Let’s Get Making

Halloween Food Ideas

Hosting a Halloween gathering? Feast your eyes on these devilishly delicious recipes! You’ll find so much more than sweet treats—satisfying dinner dishes and crafty cocktails are also part of this hauntingly good collection. Complete your menu and make this season’s soirée one every ghost and ghoul will remember!

Bake Up Something Today!

Easy Witch Hat Cookies

Whip up some wickedly good fun with these witchy treats. This cookie recipe is a great one to make with the kids—Betty Crocker™ Super Moist™ Devil's Food Cake Mix keeps things frighteningly easy while the colored frosting and chocolate candies give their creativity a chance to shine. The end result is a dessert everyone will love.

Bake a Batch Now

New Wicked Mix to Reveal Cookie Dough Pop Kit

Introducing our exclusive Betty Crocker Wicked Mix to Reveal Cookie Dough Pop kits! They have all the Betty brilliance you love with a little Wicked magic sprinkled in. Are you Enchantingly Emerald like Elphaba or Perfectly Pink like Glinda? Only Betty can help you reveal your true colors.

Unleash the Magic

Betty Crocker™ Limited Edition: Pumpkin Spice Cookie Mix

Enjoy fall's favorite flavor in an easy-to-bake cookie! Simply mix and bake or add to one of Betty’s classic recipes for a delicious new take. Perfect for treating yourself, sharing with friends and family, or baking up anytime you need a little burst of sweet pumpkin. But hurry—this mix is here for a limited time, so get it white it’s here!

Get Mixing