1Heat oven to 375°F. In large bowl, stir cookie mix, egg, butter and flour with spoon until soft dough forms.
2On floured surface, roll dough to 1/4-inch thickness. Cut with floured 4- to 5-inch scarecrow-shaped cookie cutter. Place 2 inches apart on ungreased cookie sheets. Reroll dough and cut additional cookies. Insert 1 lollipop stick lengthwise behind each cutout, pressing cutout gently into stick and leaving 2 inches of stick exposed at bottom. Break a second lollipop stick in half; place each piece of stick halfway behind arm, leaving 1 inch of stick exposed.
3Bake 9 to 11 minutes or until edges are lightly browned. Cool 5 minutes; remove from cookie sheets to cooling racks using wide spatula. Cool completely, about 30 minutes.
4For each scarecrow, use black gel to outline and fill in hat. Use yellow and orange gels to outline shirt and pants. Use black gel for buttons on shirt and for eyes and mouth. Squeeze tiny dot of gel on fruit snack squares; immediately stick squares, gel side down, on pants and on shirts for patches. Spread thin layer of yellow gel on arms, feet and between hat and shirt on collar; sprinkle with crushed cereal to look like straw stuffing, pressing to adhere. Let stand 30 minutes.