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THE BETTY CROCKER TWITTER SWEEPSTAKES HAS ENDED. THANKS FOR FOLLOWING @BETTYCROCKER!

OFFICIAL BETTY CROCKER TWITTER SWEEPSTAKES RULES
NO PURCHASE NECESSARY. MANY WILL ENTER FEW WILL WIN.

1. How to Enter: Online sweepstakes only. To enter, you must be a follower of @BettyCrocker on Twitter.com. If you are not currently a follower of @BettyCrocker on Twitter, go to http://twitter.com/BettyCrocker and click on the button in the top right corner of the page that says “Join Today”. There is no fee associated with becoming a Twitter follower. If you are a @BettyCrocker follower on Twitter.com during the sweepstakes period, which begins at 12:00 P.M. (central time) on May 21, 2010 and ends at 12:00 P.M. (central time) on the day following the day that the number of followers of @BettyCrocker on Twitter.com reaches 11,000, you will be entered into the sweepstakes. Sweepstakes entry limited to one entry per person. Sponsor will not verify receipt of entries. Automated entries are prohibited, and any use of such automated devices or programs will cause disqualification. Sponsor and its advertising and promotion agencies are not responsible for lost, late, illegible, misdirected or stolen entries or transmissions, or problems of any kind whether mechanical, human or electronic. Sweepstakes entries are the property of Sponsor and will not be returned. Sweepstakes ends on 12:00 P.M. (central time) on the day following the day that the number of followers of @BettyCrocker on Twitter.com reaches 11,000. In the event that the number of followers of @BettyCrocker on Twitter.com does not reach 11,000 by 12:00 P.M. on September 30, 2010, the sweepstakes will end. In such event, any prizes remaining unawarded by the September 30, 2010 end date will be awarded via a random drawing from all eligible entries received during the sweepstakes period.

2. Eligibility: Only open to legal residents of the United States, 18 years of age or older. Void in Puerto Rico and where prohibited or restricted by law. Employees of General Mills, and its affiliates, advertising and promotion agencies, the judging organization, and immediate families in the same household are not eligible. All federal, state and local laws and regulations apply. This promotion is intended for viewing in the United States only and shall only be construed and evaluated according to United States law. You are not authorized to participate in the Sweepstakes if you are not located within and a legal resident of the United States.

3. Prizes:
One Hundred (100) Level One Prizes:
Each Level One Prize is a Cake/Muffin Prize Pack. The prize pack includes a Betty Crocker red spoon and the following Betty Crocker dessert mixes: one (1) box of Angel Food cake mix, one (1) box of lemon bar mix, four (4) boxes of cake mix, three (3) tubs of ready-to-spread frosting and three (3) pouches of muffin mix and a reusable Betty Crocker shopping bag. Approximate Retail Value of each Level One Prize is $23.50.

One Hundred (100) Level Two Prizes: Each Level Two Prize is a Brownie/Cookie Prize Pack. The prize pack includes a Betty Crocker red spoon and the following Betty Crocker dessert mixes: four (4) pouches of fudge brownie mix, two (2) boxes of fudge brownie mix, two (2) pouches of cookie mixes, one (1) package of Warm Delight dessert mix and one (1) package of Warm Delight mini dessert mixes and a reusable Betty Crocker shopping bag. Approximate Retail Value of each Level Two Prize is $23.50.

Odds of winning a prize depend on number of eligible entries received. Total value of all prizes is $4700.00. Prizes cannot be transferred or substituted except at Sponsor’s sole discretion. Any taxes are the responsibility of the winner. If eligible winner is deemed a minor in his/her state of residence, prize will be awarded in the name of a parent or legal guardian. Limit one (1) prize per person per prize level.

4. Drawing and Awarding of Prizes: Winners will be determined by three separate random drawings from all eligible entries received during that portion of the sweepstakes period. The first random drawing for Level One prizes will occur on or about 12:00 P.M. (central time) on the next business day following the day the number of followers of @BettyCrocker on Twitter.com reaches 9000. The second random drawing for Level Two prizes will occur on or about 12:00 P.M. (central time) on the next business day following the day the number of followers of @BettyCrocker on Twitter.com reaches 11,000 or on the next business day following September 30, 2010, whichever occurs first.. The eligible entries for each random drawing will consist of the entire pool of @BettyCrocker followers on Twitter.com at the time of the drawing. Winners will be notified by a Twitter private message from @BettyCrocker. Drawing will be conducted by an independent judging organization whose decisions are final on all matters relating to this sweepstakes. If winners do not respond within three (3) days of notification, prize may be forfeited and awarded to an alternate winner.

Limitation of Liability: By entering this Sweepstakes, all entrants agree to these Official Rules. Winners agree that (except where prohibited) Sponsor may use winner’s name, picture, likeness and voice for advertising and promotional purposes without further compensation. Sponsor, its promotional and advertising agencies, and all respective officers, directors, employees, representatives and agents shall have no liability and shall be held harmless by winners and guests for any damage, loss or liability to person or property, due in whole or part, directly or indirectly, by reason of the acceptance or use of a prize or participation in this Sweepstakes. Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees. Sponsor reserves the right, in its sole discretion, to modify, cancel or suspend part or all of this Sweepstakes should virus, bugs, non-authorized human intervention or other causes beyond the control of Sponsor corrupt or impair the administration, security, fairness or proper play of the Sweepstakes. In such event, Sponsor may award prizes in a random drawing from all eligible entries received up to the date of cancellation or suspension. Sponsor and its promotion and advertising agencies are not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections, fraud, incomplete, garbled or delayed computer transmissions, whether caused by Sponsor, entrants or by any of the equipment or programming associated with or utilized in the promotion or by any technical or human error which may occur in the processing of submissions which may damage a user’s system or limit a participant’s ability to participate in the promotion. Sponsor may prohibit an entrant from participating in the Sweepstakes or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, or threaten any other entrants or Sponsor representatives. Sweepstakes void where prohibited and subject to federal, state and local laws.

CAUTION -- ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY’S FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

6. Winners' List: A list of winners will be posted on a Twitter List created by @BettyCrocker that can be found at www.twitter.com/BettyCrocker on or about three weeks following the end date of the sweepstakes..

Sweepstakes sponsored by:
General Mills Sales, Inc.,
One General Mills Boulevard,
Minneapolis, MN 55440.



ABBREVIATED RULES

NO PURCHASE NECESSARY. MANY WILL ENTER, FEW WILL WIN. Open only to legal residents of the United States, 18 years and older. Void where prohibited. Sweepstakes begins at 12:00 P.M. (central time) on May 21, 2010 and ends at 12:00 P.M. (central time) on the day following the day the number of followers of @BettyCrocker on Twitter.com reaches 11,000 or at 12:00 P.M. on September 30, 2010 if the number of followers of @BettyCrocker on Twitter.com has not reached 11,000 followers by that date. For Official Rules, prize descriptions and odds disclosure, visit www.BettyCrocker.com/twittersweeps. Sponsor: General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55440.

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