Get creative with use of sprinkles and other decorations; for example, for a stitched heart look, press colored jimmies around outer edge of heart.
Substitute any flavor cream cheese in place of strawberry for a fun twist.
Tint cookie dough with red food color for a different look.
Have fun with an assortment of heart cookie sizes, using different cookie cutters to create large, medium and small hearts. Remember to adjust the bake time for each of the sizes. For example, a 1 inch cookie would bake for approximately 6-8 minutes.