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Take a behind-the-scenes look at a party 90 years in the making. Betty's Birthday Bash was packed with fun, surprises, cupcakes and sprinkles. And thanks to our 10 finalists, it's a day we won't soon forget!

Behold the Grand Prize Winner: Catherine
Catherine planned the extravaganza of the season. Her
'Be Betty Bash' celebrated the Betty in everyone with elegant red and white decorations, a mouthwatering meal and thoughtful activities. We loved how she combined the past with the present. Congratulations, Catherine!

Meet The Finalists
8:30 AM, our 10 finalists and their guests arrived at General Mills International headquarters in Golden Valley, Minnesota where they were quickly whisked off to breakfast for the unveiling of the grand prize winner.
See their winning ideas.

First peek inside the world-famous Betty Crocker Kitchens. From 1947 to 1985, General Mills conducted tours for an estimated 1.5 million fans. Director of Photography, Nanci Dixon, talks food photography in the hallway leading up to the General Mills Photography Studios. Inside the General Mills Photography Studios finalists look on as a food stylist gets an enchilada ready for it’s big close up. A tour of the props room reveals an extensive collection of cutting boards, plates, napkins and other props used for photo shoots. Outside the General Mills archives Poppin’ Fresh, the Pillsbury doughboy gets a tickle on the tummy. Food Editor Kristen Olsen explains a typical day in the life of a Betty Crocker Kitchen Expert. While touring the Betty Crocker Kitchens, finalists snap photos of the four different kinds of cupcakes prepared for Betty’s birthday. Between Betty’s Big Bash and tours of General Mills, finalists wish Betty a happy 90th birthday by signing her giant card. During lunch finalists are treated to Betty Crocker trivia with Betty Crocker themed-prizes. Finalists create their own big red cookbooks with the hottest recipes of the season, along with a few of Betty’s classics. In addition to their own big reds, finalists also took home brand new editions of the Betty Crocker Cookbook. The BettyCrocker.com team, and tour guides for the day, pose for a photo to remember Betty’s big day.

Let the good times roll
Baking in the famous Betty Crocker Kitchens.
Watch the video.

Thank you for celebrating with us!

Lunch is Served!
Make Catherine's winning Birthday Bash meal.

Cheers!
Enjoying the sweet taste of success at Happy Hour with our finalists, their guest and the Betty Crocker team.

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