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Marketing Idea

It is often costly to continue cooking/purchasing healthy food, esp as an independent college student. My list and amount spent at the grocery store every two weeks is literally the same (averaging about $145) it would be extremely beneficial if coupons came with the product themselves (could be printed on the inside of the packaging), or were received through email. A coupon entitles the bearer to an immediate price discount, but only 2% are ever used. College students typically use the Internet to access online news instead of newspapers, which contain the printed coupons/ads. Printing coupons on the inside of product boxes/bags/containers would reduce the costs of advertisement and increase purchases, not only by first time buyers, but also for recurring customers. It would also help if you could promote some sort of student discount.-Harris teeter has already started this promotion although their product prices are typically higher.

6/2/2009 10:07 PM

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