Have you been hearing buzzwords like social utility, “Twittering” and "Friending" just about everywhere these days?  It seems like interest in online communities is exploding recently.  I just read someplace that the highest growing segment of new Facebook users is women over forty.  Betty Crocker has gone online, too.  I like to imagine that Betty has a fancy laptop and pda-phone that matches her famous red cardigan and that she uses wi-fi in cute coffee shops. As I write this, Betty Crocker’s Facebook Fan Page has 29,512 fans.  In case you don’t know, Facebook is a website that con...

Tags: recipes, The Mixer, facebook, online cooking classes, polls

I’ll never forget the day a friend of mine came to visit me for the first time at General Mills. She was asking me all sorts of questions about Betty Crocker and I said, “You know she wasn’t a real person, right?” It was as if I had just broken the news that there was no Santa Claus. She was crushed. She truly believed there was a real live (at least at one time) Betty Crocker. My friend has since recovered from the trauma, but for those of you who would like to attach a living-breathing visual to Betty Crocker, there’s a cool new online cooking club you can join (I know Andi has already mentioned the club, but I wanted to add my two cents). Two...

Tags: Betty Crocker, The Mixer

I am so excited about about our new online Cooking Club called The Mixer. These classes will air for six weeks, starting tonight (Tuesday, April 7th). You can learn cooking and baking secrets, build your recipe collection, chat live with Betty Crocker Kitchens experts and become part of our community. Check it out on Tuesdays 7 p.m EST, Wednesdays 9 p.m. EST and Saturdays 4 p.m. EST. To learn more, visit bettycrocker.com/themixer  ...

Tags: Betty Crocker, cooking classes, cooking club, live chats, online cooking club, The Mixer